It consists of the following components:

• 73x90 pixel logo;

• Title, not longer than 35 characters;

• Text, not longer than 80 characters;

• Domain of the site being advertised;

• Main image with a minimum width of 300 pixels and 2:3 aspect ratio; image weight — not more than 4 MB; formats: jpg, png, gif.

• Name of the main image and logo can only contain Latin letters, digits, underscore dash, "-".

Text length and image sizes may vary depending on banner template.

Text

The text in the TGB should be relevant to the subject of the site being advertised and describe the essence of the advertising offer.

Following is not allowed:

• Use of spacing (writing words with spaces between the l e t t e r s) and text consisting of capital letters, with the exception of abbreviations (“USSR”, “GOST”, etc.);

• Repetition of punctuation symbols;

• Presenting contact information (phone numbers, email addresses, mail addresses, numbers of ICQ and other instant messaging services);

• Use of HTML code;

• Banner title should not end with a dot;

• Banner text should not contain jargon expressions, slang, expressions of offensive nature, obscene content violating the legislation of the Russian Federation or intended “for adults only”.

Image

The image should be of high quality, should not have distortions caused by compression. The image should be relevant to the title/text of the banner.

The image should not contain:

• Contact information (phone numbers, email addresses, mail addresses, numbers of ICQ and other instant messaging services);

• The text of the advertising offer itself, except for slogans and other similar phrases; text containing spelling, punctuation and other errors.

Counters of following systems are allowed to be used:

• TNS

• Turbine

• Weborama

• Sizmek

• Gemius

• Сomscore

• Ad Doubleclick

• AdFox

• Adloox

• MOAT

• Other systems — as agreed.

A parameter for protection against caching should be replaced with ![random].

Our DSP is integrated with AdRiver, so to eliminate double verification, AdRiver codes and pixels are not accepted. Your advertising campaigns are delegated from the DSP to your AdRiver account. This way, all statistics on the DSP campaign in your AdRiver account becomes available.