Technical requirements for HTML banners
1. Each banner should be archived as a ZIP file. All necessary for the work of the banner files must be included in archive. Exceptions are the libraries from paragraph 6.
2. Archive size must not exceed 150 KB.
3. All files should be placed in the same folder.
4. The name of the main file should be index.html and it should be only one HTML-file in archive.
5. File names may contain only: _, numbers and Latin letters.
6. Access to external resources hosted on CDNs located outside the Russian Federation is prohibited. The basic libraries required for HTML5 creatives, such as CreateJS, are available for use from the AdRiver servers at the following links:
https://content.adriver.ru/extlibs/createjs-v1.0.0.min.js (Adobe Animate - version 2017-10-12)
https://content.adriver.ru/extlibs/createjs-2015.11.26.min.js (Adobe Animate - version 2015-11-26)
https://content.adriver.ru/extlibs/createjs-2019.11.15.min.js (Google - version 2019-11-15)
If the specific base library you require is not available on AdRiver's servers, please email your manager with a request, and we will add it promptly.
Any other libraries must be included in the archive along with all the banner's components.
7. The banner should contain a size meta tag in the
<head>tag. Example of code for 300x250 banner format:
<meta name="ad.size" content="width=300,height=250">
8. The banner must not contain the click events that lead to click-through or opening of new windows.
9. Counters of following systems are allowed to be used:
- TNS
- Turbine
- Weborama
- Sizmek
- Gemius
- Сomscore
- Ad Doubleclick
- AdFox
- Adloox
- MOAT
- Other system – as agreed.
A parameter for protection against caching should be replaced with ![random].
Our DSP is integrated with AdRiver, so to eliminate double verification, AdRiver codes and pixels are not accepted. Your advertising campaigns are delegated from the DSP to your AdRiver account. This way, all statistics on the DSP campaign in your AdRiver account becomes available.
10. The banner should have visible frame. If the banner has solid or transparent background, partially black, partially white or have such frames, it should be enclosed in a frame of color, contrasting with the main background.